Black Ironwood is Pan-African media consulting firm, dedicated to elevating the African film and television industry. Our firm is driven by over a decade of industry expertise and a passion for African stories.
Forecasts indicate significant growth in the industry over the next five years. The streaming video on demand (SVOD) market is expected to attract approximately 10 million new subscribers by 2029, paralleled by a substantial increase of 16 million viewers in the traditional pay-TV arena. Our mission at Black Ironwood is to strategically guide broadcasters and content creators, equipping them to not only navigate but excel in this competitive landscape.
What We Do
We provide strategic insights to enhance content and audience engagement for TV channels, broadcasters, SVOD platforms and production houses. Our training programs are tailored to elevate skills in film and TV production, and our content strategies are designed to bridge the gap between storytelling and market demand.
Our services are threefold:
Media Consulting
Our media consulting services are designed to help broadcasters, producers, and media stakeholders navigate the complex terrain of the African TV & Film industry. From market analysis to strategic planning, we provide expert guidance to enhance your operations, maximize content impact, and streamline workflows. Whether you’re launching a new channel or looking to revamp your production pipeline, our tailored solutions are here to elevate your media presence on the continent.
Training and Development
At the core of a dynamic TV & Film industry is a well-equipped workforce. Our training and development programs are crafted to empower your team with the latest skills and knowledge in the industry. From production techniques to digital transformation in media, we cover a diverse range of topics to ensure your production team stays ahead of the curve, driving both personal growth and organizational excellence.
Content Strategy
1.Content is king, and in the diverse tapestry of African storytelling, it reigns supreme. Our content strategy services focus on helping you create compelling narratives that resonate with African audiences. We assist in identifying market trends, understanding audience preferences, and developing content that not only entertains but also informs and inspires. Whether it’s for traditional broadcast or new digital platforms, our strategic approach is about making your content stand out in a competitive industry.
Our Values
At the core of our operations are five key values that guide us in delivering solutions that not only meet but exceed the unique needs of each client. The good of Africa and its people, drive all our actions.
Excellence
We set the bar high, delivering outstanding quality in everything we do.
Positive
Impact
Committed to making a meaningful difference in our communities and the industry.
Innovation
Boldly pioneering new paths for cutting-edge African storytelling.
Collaboration
Together, we create magic; embracing diverse talents to craft compelling media experiences.
Integrity
We uphold the highest standards of honesty, ensuring we deliver on our promises, on time, every time.
Our Director and Lead Strategist, Nwabisa Matyumza, brings a wealth of experience with over 14 years in the broadcasting sector.
She has been instrumental in launching and reviving numerous TV and radio channels across the African continent. Her visionary leadership has earned her numerous accolades, including being named one of the Most Influential People of African Descent by the United Nations in their Global 100 under 40 list and in the Mail & Guardian as one of the Top 200 Young South Africans for her contribution to the media industry.
Prior to her current role, Nwabisa was the Africa Director for the MultiChoice Talent Factory (MTF), an organization committed to training young filmmakers across the continent. Under her guidance, the programme witnessed significant growth, expanding its continental footprint and securing key partnerships.